Beauty of Joseon was founded by Sumin Lee in 2015-2016 in Korea. Beauty of Joseon has been around for nine years.

Beauty of Joseon is inspired by the beauty secrets of the Joseon Dynasty, specifically the book Gyuhap Chongseo, which contains beauty and skin care recipes.

Beauty of Joseon uses a blend of traditional and modern ingredients, including Hanbang (traditional Korean herbal medicine), ginseng, rice, honey, licorice, and green tea.

Beauty of Joseon’s goal is to modernize the traditional beauty secrets of the Joseon Dynasty by developing elegant, enjoyable, and effective skin care products. The benefits of using Beauty of Joseon products are:

• Moisturizing
• Nourishing the Skin
• Brightening Evening
• Out Skin Tone
• Strengthening the
• Skin Barrier
• Protecting the Skin
• Improving Skin
• Texture and Elasticity